OVERVIEW
大学の個人プロジェクトで制作したUXアプリケーションです。教授から指定のあった「女性、教育、本」という3つのキーワードをもとにアプリケーションをデザインする課題で、10代から30代の女性向けの妊娠計画、診断、相談、教育を目的として制作を行いました。
TEAM BACKGROUND
リサーチの部分は同級生4人のチームで活動し、デザインの部分は個人で制作しました。私はチームのリーダーとしてプロジェクト全般を総括し、アプリケーションについてのアイデア、プレゼンテーション、リサーチ、インタビュー、ペルソナ、インタビューに基づいた統計及び統計デザインを担当し、他のチームメンバー１人１人にプレゼンテーションやリサーチ、インタビューの人数確保などの役割を分配することで、プロジェクトを完成させました。 .
TOOL
＜使用ツール＞Adobe Photoshop, Illustrator, After Effect, XD, Marvel
＜対応デバイス＞スマートフォン (iPhone, Android)
＜対応デバイス＞スマートフォン (iPhone, Android)
＜成果＞ユーザーのアクセス及び統計、制作したデザインについて教授から授業代表として推薦を受け、学年最高のアプリケーションに入賞し、表彰されました。
TARGET USER
社会の中で、妊娠は女性にとって重いテーマだと認識されています。 私は、自分の周辺の人々やメディアなどを通じて、妊娠に対する恐れや、検査への恥ずかしさ、妊娠に対する無知によって、本人が望まない結果に繋がったケースを目撃してきました。その中で、「予防から検査、医師相談、教育までを一挙に、かつプライベートに解決できるアプリケーションがあれば」という問題意識を抱き、The Dayというアプリケーションの制作を通じて、プライバシーを重視する10代から50代の女性向けに、妊娠に対する予防・検査・相談・教育サービスを提供しようとしました。
そこで、サービスのカテゴリーを、
①生理周期の記録及び可妊期の計算カレンダー
②Bluetooth妊娠検査及び妊娠症状
③医師との相談
④妊娠予防教育
の4つに分けて構築し、対面相談や周囲に知られる危険を最小限に抑えられるようなアプリケーションを制作しました。
RESEARCH
Our team did several researches on teenage pregnancy and how it is related to a student’s education and outcomes in real life. We discovered that students are not able to get the proper education about sex
“Teenagers want much more information about sex than they are currently being given.”
and teenage mothers struggle with health problems and unemployment
“The children of teenage mothers are more likely to have lower school achievement and to dropout of high school, have more health problems, be incarcerated at some time during adolescence, give birth as a teenager, and face unemployment as a young adult.”
Through the research, we learned that the app must be aimed for not only just focusing on educational resources, but also providing practical ways to help students out with learning pregnancy protection and doing pregnancy test realistically.
Resource:
https://ajph.aphapublications.org/doi/pdf/10.2105/AJPH.61.9.1840
https://congressional.proquest.com/profiles/gis/result/pqpresultpage.gispdfhitspanel.pdflink/$2fapp-bin$2fgis-congresearch$2f5$2f7$2fb$2ff$2fcrs-2014-dsp-0269_from_1_to_29.pdf/entitlementkeys=1234%7Capp-gis%7Ccongresearch%7Ccrs-2014-dsp-0269 https://ww.childtrends.org/indicators/teen-pregnancy
https://www.cdc.gov/teenpregnancy/about/index.htm
PROBLEM AND SOLUTION
With a basis on prior research, our team found out some problems in real life:
(1) Lack of access to educational resources to prevent pregnancy for teenagers.
(2) Limited resources to do a pregnancy test, especially for teenagers.
(3) Limited education in schools about the importance of pregnancy prevention.
And we came up with solutions to resolve the problems:
(1) Make guidelines that are easy to follow using flat design
(ex. How to use condoms, medications, etc)
(2) Make a period calendar to see if students are on safe day or not.
(3) Bluetooth technology for pregnancy testing
(4) Self report questionnaires for pregnancy testing
(5) Sex education (ex. Videos, games)
INTERVIEW
Interviews are based on:
(1) Difficulties of access to pregnancy test & education for prevention.
(2) Personal thoughts about pregnancy test and protections for pregnancy.
(3) Information people might want regarding sex education.
PERSONA
LILY
Female | 19 | College Student
Positive Aspects:
1. Finds that app is very helpful because it’s easy to use, & it is fast for her to get the information.
2. She enjoys reading the articles because it gives her more information on sex education.
3. She likes the safe and private app.
4. She likes that she can keep track of her period through calendar.
Goals:
1. Improve the services in depth
2. Provide more services similar to them.
ANNA
Female | 17 | High School Student
Negative Aspects:
1. Finds that app is easy for people to forget to use.
2. Thinks that design of the pages & the content of the app are boring
3. Cannot get enough information and will refer to google or other sites instead
4. Lack of prevention education. She does not take it seriously.
Goals:
1. Make it fun & interesting
2. Make teenagers willing to use
3. Classify & summarize information
MAI
Female | 18 | College Student
Improvement Aspects:
1. Has little knowledge about pregnancy protection
2. Concerns about privacy protection & keeping her personal information confidential.
3. Concern about the app design being too obvious
4. Wants to speak to a professional for accurate information, while keeping it in private.
Goals:
1. Improve services in depth.
2. Make it reliable and helpful.
LOW FIDELITY PROTOTYPE PROCESS
Based on our prior research and discussions / idea sketching:
● Playful and fun design for attraction.
● Classify and summarize the information to make it easy to understand.
● Make it private and keep it confidential.
● Avoid sensitive / feminine design elements
LOW FIDELITY PROTOTYPE
FEEDBACK & INTERVIEW 2
FORMS:
The forms that we created are two: (1) Informed Consent Document and (2) Personal Information Form. Informed Consent Document was required to begin the experiment to inform the users about our purpose of this testing and to ask for consent / agreement for this experiment to be used for the class. We had two different electronic and paper copy for the consent form, since we conducted the experiment not only in real life, but also online as well. We provided participants the following information: (1)Goal for our study, (2)Expectations for participants, (3)Study Procedures, and (4)Confidentiality.
For personal information form, our questions are based on user’s background and personal preferences such as the following: (1) Age, (2) Gender Education, (3) People / Person who you’re currently living with, (4) Rate of comfort level: Computer / Laptop, Smartphone, Tablets, (5) Frequency of socializing with others in person an average week, (6) Average hours of spending on phone, (7) Purpose of using phone, (8) Apps a participant normally use, (9) Rate of interest in feminine health app, (10) Frequency of using feminine health app. These questions are aimed to know about user’s personal background that might be affecting to the personal opinions about the app.
METHODS:
In order to conduct the user testing, we have used the following two methods: (1) Task Completion Rates and (2) System Usability Scale (SUS). Task Completion Rates method is based on the form using the rate from 1 to 10 (Strongly Disagree 1 - Strongly Agree 5). The form has five different tasks asking completion of the following:
Task 1 Task 2 Task 3 Task 4 Task 5
Feasibility Creativity Productivity Content Readability
Another form is System Usability Scale. The form is based on user’s usability (ex. future use of the app, complexity, design / technical / functional improvement).
USER TESTING OUTCOMES
We have each about 20 participants around us and gather all the data together later on. According to the System Usability Scale method results we have gained from the users, we were able to discover about several positive comments we need to maintain and/or improve on:
Positive Aspects:
Helpful for users:
● 75% of participants would use the app in near future.
(2) Straight-forward / Easy-to-use:
● 80% participants think they wouldn’t need extra knowledge or long process to figure out the app.
● 86% of participants think the app is easy to use.
(3) Functional / Efficient:
● 86% of participants think the app has helpful functions.
● 93% of participants think most people would be able to use the system easily and quickly.
Improvements:
There are also negative comments that we need to fix on:
More simple, efficient, and educational :
● Only 66% participants feel confident to use the app.
● 40% participants found unnecessary complexity.
Additionally, according to the Task Completion method results, we also were able to focus on several improvements based on both positive and negative comments by the users.
REFLECTION BASED ON USER TESTING
Through the analysis based on users’ comments, I was able to see which part I’m succeeded in and which part I need to more improve on. My problems were lack of educational content and readability. My positive comments were app design and efficient functions. I need to work on more research for educational contents, specific and accurate information (articles, instructions, etc.) and fixing app routes, making all the buttons work.
CONCENTRATION
より良いデザインを提供することを目的としたこのプロジェクトでは、ユーザーの視点を学ぶために彼らと密にコミュニケ―ションを取ることで、問題の解決を図りました。当初は、ブレインストーミングを通じて制作したマインドマップの中から、「妊娠」というテーマを決め、リサーチに応じた課題や解決方法を自分なりに考案したのですが、それだけでは物足りなさを感じました。そこでまず、ユーザーが求めるものや、それ以上の新しい体験を提供するという目標を設定し、50人のユーザーに対面インタビューを行いました。そのインタビュー結果をもとに仮想のペルソナを制作することで、より現実的な目標設定及び、ユーザーがアプリに求めるコンポーネントを把握することができました。その後、紙を用いてプロトタイプを制作し、それをもとに再度50人にインタビューを実施し、そこから得たフィードバックをもとに、アンケート調査分析および補完点を把握することで、ツールを利用した本格的なアプリ制作に取り組みました。最後に完成したプロトタイプでユーザーテスティングを行い、最終修正を経てアプリを完成させました。
